How important a list is to online marketing. Build a list your earnings will grow to thousands $$$s

Building a list you will need a successful squeeze/landing /sales page, let us first start with a rigorous introduction on why you need to use squeeze pages. Compared to home page and other internal website pages, good squeeze pages focuses specifically on capturing enquires/leads for a specific newsletter or making sales for a specific product (funneled) – and makes no attempt to give visitors a different option.



Another word that is often used to describe squeeze page, is "lead capture page". A squeeze/landing page is a page designed to get names and email addresses. Usually, however, a squeeze page is usually a smaller type of landing page, which usually has an opt-in form in sight when the page loads.



So what is important to learn in an introduction to squeeze pages? First, it is important to recognize that all successful companies and online marketers use them. If you plan to sell a product-service over the Internet, you will want to use a squeeze pages, rather than relying on sidebar opt-in forms and unfocused pages that do not convey a single point and a single call to action.



Another important thing you will want to take away from this introduction to squeeze pages is that every landing page contains the same parts and is focused on a SINGLE goal – getting the visitor to become a subscriber or buyer.



These parts are as follows: an opt-in form (or sales prompt), a brief or lengthy introduction, a picture of the list/product owner, the signature of the list owner, and a call to action (or multiple calls to action).



Determining which model will work best for you can simply only be done through testing. While many boast a conversion and attribute it to the shortness of their introduction (many will be one short paragraph), otherwise will boast a high conversion rate because they use lengthy, thorough, and compelling copy.



If there is anything you absolutely must take away from an introduction to squeeze pages, it is that you cannot create a squeeze page or landing page that isn't focused.





The Squeeze page system provides a uniquely powerful system through which you can derive profit from multiple streams. This article will briefly discusses some of those different streams – and how you can manipulate them.



Let's start with the Squeeze page itself: all traffic is sent to the landing page. From there, it will have a number of options, depending on what you have given them. Many marketers suggest that your squeeze page should always be an opt-in form. Others will suggest that it should simply be a sales page.



Whether it's a free newsletter or a product for sale, the squeeze page system you create should include a "one time offer," which will compel them to take action – subscribe, buy, etc.



Once they subscribe or buy, the squeeze page system you create should then re-route them to a thank you page, which opens up more means through which you can up-sell. One quick way to up-sell is to simply include advertisements on your thank you page for related products/service. Here, again, you will want to give them a one-time offer.



Also, if you haven't yet asked them to join your mailing list, this is where you should do it – on your thank you page. Once they opt-in to your list, you now have a whole new option you can use in conjunction with the squeeze page system to generate revenue.



The more people you have reading your newsletter, reports, the more chance you have of selling other products or services later, however, you will want to avoid overselling to your list because they will ask to be removed a very fine balance is needed.



Another option of earning more money is to endorse a product as an affiliate. You can tell your subscribers how someone has just created a brilliant product – and you can offer it to your subscribers through an affiliate link. You may even want to use other products you have as bonuses to give them something extra giving more value.



It is important to note that you don't have to use all of these means to generate revenue; however, the more you use, the more you earn.



Before you get started building your landing page, you will need a number of things to a) make your offer actually have a point; and b) facilitate the creation of your squeeze page.



One thing you absolutely must have before you get started is an auto responder. Without any auto responder, you are tossing potential bags of money down the drain. Rather than creating a relationship with customers and potential customers – and giving yourself the opportunity to attempt future up-sales -- you're allowing them to leave and never return dam!

In addition to an auto responder like Aweber, you will need to have an actual offer that people want to buy. You may want to develop a product, such as an E-Book or a piece of software?



If you don't have the skills to do either, you can always hire a professional to do it for you. You will then either want to sell this product or attempt to get subscribers from your thank you page – or you will want to get subscribers by offering the product for free (which is what many Internet marketers now do).



A good set of graphics goes a long way, remember what people say? First impressions count.



Perhaps the most important part of creating a squeeze page is planning your landing page theme. How you select your theme, of course, will all depend on how you plan to generate



If you decide to generate traffic through search engine optimization, planning your landing page theme will entail finding phrases within your niche which have a high demand (aggregate search value) and a low supply (small amount of competing sites) and then creating multiple landing pages, each which is optimized around a different phrase.

If, on the other hand, you decide to generate traffic through pay per click (PPC) programs, such as Adwords, planning your squeeze page theme will again entail tuning a number of different pages to fit the keywords you are purchasing.



This is actually where most people fail when they create a landing page: they don't tune it to fit a specific audience. For instance, in the case of a squeeze page for a newsletter, they might start a newsletter about toys, but they only create one squeeze page and send all traffic to it. This is a big mistake.



Chances are, if you create a quality product or newsletter, it can benefit a number of people. So why not communicate the exact benefits they will derive from subscribing or buying?



Look at the exact topic for which they were searching and pick the keyword.

You will want to setup a page centered around this specific searched keyword and make a unique offer showing the benefits to the visitors so they will want to opt-in. Going one step further, in addition to planning your squeeze page theme, if you are creating a landing page for a newsletter, you may also want to segment this list from your other lists, so you can send information specifically about that special offer to those who requested.



Most people have no (or simply the slightest) idea how to write a squeeze page that converts. Instead, they slop together elements that they have seen used in other squeeze pages – but usually do not put them together in the same way the owner of the successful squeeze page did.



One major problem is copy. And that's fine. Not everyone is going to be an excellent writer – never mind a copywriter. But as someone selling a product or trying to build a list, it is important that you know your strengths and weaknesses – and that you either spend the time to overcome them or hire someone else to do it for you.



With copywriting, for instance, it is important to use a mix of compelling sales points with powerful psychological triggers. Most people who create a sales page miss either one or both of those elements.



For instance, they might concentrate so much on building hype that they don't actually explain what solution they are providing – and for whom they are providing it. If I don't have a specific problem that your product solves, why would I buy it? I wouldn't. Now, if they fail to sprinkle in psychological triggers, such as "scientifically proven," "guaranteed," and "shocking," no one will feel compelled to continue reading, as the benefits will have a low or average perceived value.



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